OPTIMIZE YOUR FWA NETWORK EXPERIENCE AND MAXIMIZE PROFITABILITY
Solution: Accurate 3D mapping gives CSP sales team the insight they need to sell FWA services with confidence Inaccurate 2D geodata mapping of their FWA services meant they were not only siting cells in sub-optimal locations, they were also failing to effectively monetize the 5G FWA services once the network was deployed. Instead of customers celebrating their ultrafast home broadband, the service provider saw customer complaints increase. The cost of dispatching engineers to try and remedy the situation by mounting CPEs on rooftop poles added to both capital and operating costs. In contrast, best-in-class 3D geodata, designed and validated specifically for RF planning would give them visibility into the heights of buildings and their roof structure, the canopy height of groups of trees and how they compare to the height of buildings they surround, and it would even allow them to model the canopies and trunks of individual trees.
Result: Recover over $67 million in lost revenue The business case for 3D geodata mapping became a
straightforward question of math. Nationwide, the service provider calculated the total cost/benefit meant they were missing out on over $67 million on their top-line. By purchasing 3D geodata to both reduce costs incurred by targeting customers with insufficient coverage and maximize revenue by targeting all customers with sufficient coverage, the nationwide broadband provider calculated they could recover this lost revenue and realize an ROI of over 1,360% for the 3D geodata.
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